So what is the German coach's name?

Those pesky foreigners!  Always trying to trip up the press by changing things around.  Joachim "what's his name" is the latest example.  FIFA's take is   Joachim Low....no umlaut?   For the LA Times though it's Joachim Loew with an 'e'    Nobody seems to be making a move toward Lowe the other way around.   Too bad 'cause there's a potential sponsor opportunity there.  "Lowe's team hammers Home Depot."  I can see it now.  Spellcheck?